About Us


Our primary objective as stallion managers is to keep our customers in business. We know that our judgement on the choice of stallion that we represent is critical to your success. We agree with Bull Hancock “a good bull is worth half the herd, a bad bull is the whole herd”. Quality mares lend incredible power but a good stallion can upgrade even the weakest mare. Quality sires are the key to success in any thoroughbred operation. Being sure that we represent the right stock is the only way we can load the dice for you.

There are two expressions of fact that we prize above all else in our industry -- they epitomise the pinnacle of our endeavours: “Gr1 winner” and “Champion”. Phenotype and Genotype are vital but these are a matter of conjecture and often dictated by fashion. However there are only so many Gr1 winners in the world and even fewer champions, we have been well served by keeping our portfolio aimed at perfection. The Thoroughbred is man’s finest genetic achievement because: the second hand of a clock separates the best from the worst. The winner gets his advantage from all that is given to him in creation. This is our quest.

It is a privilege for us to represent the SUPER-SIRES in this portfolio, they tick the right boxes or they wouldn’t be here. We hope that our stallion portfolio will help you in the vital decision making process in the mating of your mares. If you are a buyer we hope that you find inspiration to guide you in your selections.

Never in the history of South Africa thoroughbred breeding has a single portfolio of stallion power contained the scope and calibre of proven class and provident credential of new young bloodlines combined with top racing quality.

John Freeman

With over 30 years in Stallion selection and management, John Freeman provides a complete stallion syndication, management and marketing service. The Freeman Stallions portfolio includes some of South Africa’s most successful stallions, as well as exciting new prospects. A strict set of criteria for the selection of new additions to the portfolio is rigorously applied to ensure that the high strike rate of the Freeman Stallion portfolio is maintained.

The agency counts amongst its successes a noteworthy list of Champions purchased as yearlings for clients. John is reluctant to claim sole right to the success of any horse that he has helped select as a yearling (believing that the trainer's involvement always deserves prime recognition). He is happy to list some that were not directly bought for their ultimate owners and some that he "owned" himself for a short while like:- ENCHANTED GARDEN (The first ever female Horse of the Year in SA), NATIONAL EMBLEM (a Champion racehorse at 2, 3, 4 and 5 years - bought on spec with Charles Laird), SAN CARLOS (bought for an owner who disappeared and was later resold at a loss – Champion racehorse and winner of over R 1m), RIP CURL (same story as SAN CARLOS), LEOPARD STRIKE (winner of South Africa's first ever R 1m race for 2yo's - John owned half this horse for the first 3 months of his career in racing).

Others that have had significance in John's career as a judge of yearlings since moving to the Cape in 1993 include: FREE MY HEART (Horse of the Year 2002 and Champion Older Horse - 6 Gr1 wins), ROMAN CHARGER (Cape Champion 2yo - 2001), COLONIAL GIRL (purchased as an unraced 2yo - Gold Cup Gr1 winner and Equus Champion Female Stayer 2000), DYNASTY (2003 Horse of The Year and 2010 Equus Outstanding Stallion) and more recently, PAST MASTER (winner of the 2011 J&B Met).

2014 was unquestionably a significant milestone in John's career as a yearling selector and buyer. Having chosen and bought LEGISLATE from Cheveley Stud on spec with Jono Snaith, Snaith Snr approached John and Jono and asked them to let Dennis Evans of Newbury Racing take over the sales slip. John had, at the same sale, purchased FUTURA with Jack Mitchell. Earlier in the year, John bought a filly called IN THE FAST LANE for his new UK based clients Andrew Cohen & Tony Phillips. These three horses won 7 Gr1 races between them in the 2013/14 season and scooped most of the Cape, KZN and Equus awards. LEGISLATE was also crowned Equus Horse Of The Year, and in so doing landed his sire DYNASTY his 2nd title of Equus Outstanding Stallion (he had previously won the award in 2010).

The legacy continues... watch this space!

SA Turf Directory

John is also publisher of SA's 'Racing Bible' the SA Turf Directory. The directory first went into production in 1985 and is South Africa’s longest running publication. The book lists the details of over 7000 owners, trainers, breeders, agents, administrators and commercial enterprises in the South African Racing and Breeding Industry. Visit www.saturfdirectory.co.za for information about ordering your copy or advertising in this publication.